000 | 00879cam a22003018i 4500 | ||
---|---|---|---|
001 | 17853048 | ||
003 | KE-NaKCAU | ||
005 | 20160118152831.0 | ||
008 | 130815s2013 enk 000 0 eng | ||
010 | _a 2013033209 | ||
020 | _a9780273773160 | ||
040 |
_aDLC _beng _cDLC _erda |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF1416 _b.H65 2014 |
082 | 0 | 0 |
_a658.8/4 _223 |
100 | 1 | _aHollensen, Svend. | |
245 | 1 | 0 |
_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen. |
250 | _a6th ed. | ||
260 |
_aHarlow : _bPearson, _c2014. |
||
263 | _a1309 | ||
300 |
_axiv, 792 p. : _bill. : _c27 cm. |
||
500 | _aIncludes index. | ||
650 | 0 |
_aExport marketing. _92047 |
|
650 | 0 |
_aExport marketing _vCase studies. |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2lcc _cBK |
||
999 |
_c15339 _d15339 |