000			01021nmm a22003135u 4500
001			978-1-4419-7081-7
003			Springer
005			20120420191836.0
007			cr nn 008mamaa
008			101109s2011 xx j eng d
020			_a9781441970824
100	1		_aBhalla, Gaurav.
245	1	0	_aCollaboration and Co-creation _h[electronic resource] : _bNew Platforms for Marketing and Innovation / _cby Gaurav Bhalla.
260			_aNew York, NY : _bSpringer Science+Business Media, LLC, _c2011.
300			_bv.: digital
650		0	_aEconomics
650		0	_aIndustrial management
650		0	_aMarketing
650		0	_aBusiness planning
650	1	4	_aEconomics/Management Science
650	2	4	_aMarketing
650	2	4	_aManagement/Business for Professionals
650	2	4	_aOrganization/Planning
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4419-7082-4
912			_aZDB-2-SBE
999			_c237 _d237