| 000 | 00983cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 12512707 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20121024120202.0 | ||
| 008 | 010824s2002 nyua b 001 0 eng | ||
| 010 | _a 2001044761 | ||
| 020 | _a0071450939 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.P336 2002 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aParry, Mark E. _q(Mark Edward), _d1957- _92361 |
|
| 245 | 1 | 0 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_aix, 275 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill executive MBA series _92362 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _92363 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cMS |
||
| 999 |
_c2751 _d2751 |
||