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_cKE-NaKCAU
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050 0 0 _aHD30.28
_b.D3785 1999
082 0 0 _a658.4/012
_221
100 1 _aDavid, Fred R.
_91595
245 1 0 _aStrategic management :
_bconcepts /
_cFred R. David.
250 _a7th ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_cc1999.
300 _axxxii, 351 p. :
_bill. (some col.) ;
_c26 cm.
500 _aRev. ed. of: Concepts of strategic management / Fred R. David. 6th ed. c1997.
504 _aIncludes bibliographical references and indexes.
505 0 0 _tIntroduction: How to Analyze a Business Policy Case --
_tInstructions for Using the Strategy Formulator Software --
_gPt. 1.
_tOverview of Strategic Management.
_gCh. 1.
_tThe Nature of Strategic Management.
_tThe Cohesion Case: Hershey Foods Corporation - 1998.
_gCh. 2.
_tStrategies in Action --
_gPt. 2.
_tStrategy Formulation.
_gCh. 3.
_tThe Business Mission.
_gCh. 4.
_tThe External Assessment.
_gCh. 5.
_tThe Internal Assessment.
_gCh. 6.
_tStrategy Analysis and Choice --
_gPt. 3.
_tStrategy Implementation.
_gCh. 7.
_tImplementing Strategies: Management Issues.
_gCh. 8.
_tImplementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues --
_gPt. 4.
_tStrategy Evaluation.
_gCh. 9.
_tStrategy Review, Evaluation, and Control --
_gPt. 5.
_tGlobal Issues in Strategic Management.
_gCh. 10.
_tInternational Strategic Management.
650 0 _aStrategic planning.
_956
650 0 _aStrategic planning
_vCase studies.
_93974
650 4 _aStrategic planning.
_956
650 4 _aStrategic planning
_xCase studies.
_93975
700 1 _aDavid, Fred R.
_tConcepts of strategic management.
_93976
900 _bTOC
942 _2lcc
_cBK
999 _c3551
_d3551