| 000 | 00800nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20131111115701.0 | ||
| 008 | 120911t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a007709860 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF 5415 _b.L2625 2002 |
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| 100 |
_aLancaster, Geoff. _94814 |
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| 245 |
_aEssentials of Marketing / _cGeoff Lancaster, Lester Massingham and Ruth Ashford. |
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| 250 | _a4th Ed. | ||
| 260 |
_aLondon : _bMcGraw Hill, _cc2002. |
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| 300 |
_axi, 549p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index. | ||
| 650 |
_aMarketing Tools. _94815 |
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| 650 |
_aMarket Planning. _94816 |
||
| 650 |
_aConsumer Behaviour. _94733 |
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| 650 |
_aMarketing Communications. _94817 |
||
| 700 |
_aMassingham, Lester. _92861 |
||
| 700 |
_aAshford, Ruth. _94818 |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c3906 _d3906 |
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