| 000 | 00743nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | KE-NaKCAU | ||
| 005 | 20121025120642.0 | ||
| 008 | 120910t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8129704536 | ||
| 040 | _cKE-NaKCAU | ||
| 050 |
_aHF5415.122 _b.L68 2004 |
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| 100 |
_aLovelock, Christopher. _94761 |
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| 245 |
_aServices marketing : _bPeople, technology, strategy / |
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| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi : _bPearson Education _cc2004. |
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| 300 |
_axviii, 652 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aServices marketing _zSouth Asia. _94762 |
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| 650 |
_aMarketing. _9201 |
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| 700 |
_aWirtz, Jochen. _9358 |
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| 700 |
_aChatterjee, Jayanta. _94763 |
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| 942 |
_2lcc _cBK |
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| 999 |
_c5749 _d5749 |
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