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| 001 | 14084329 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20121114082555.0 | ||
| 008 | 050823s2007 nju 000 0 eng | ||
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| 020 | _a8131709965 | ||
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_aDLC _cKE-NaKCAU |
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_aHF5415.123 _b.C58 2007 |
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_a659.1 _222 |
| 100 | 1 |
_aClow, Kenneth E. _92578 |
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| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 246 | 3 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPearson Prentice Hall, _cc2007. |
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| 300 |
_a537 p. : _c29 cm. |
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| 650 | 0 |
_aCommunication in marketing. _9961 |
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| 650 | 0 |
_aAdvertising. _92579 |
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| 700 | 1 |
_aBaack, Donald. _92580 |
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