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| 001 | 12985853 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20160818130253.0 | ||
| 008 | 021030s2003 nju b 001 0 eng | ||
| 010 | _a 2002042467 | ||
| 020 | _a8129702568 | ||
| 040 |
_aDLC _cKE-NaKCAU |
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_aHF5415.2 _b.M29 2004 |
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_a658.8/3 _221 |
| 100 | 1 |
_aMalhotra, Naresh K. _9443 |
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| 245 | 1 | 0 |
_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Education, _c2004. |
||
| 300 |
_axxix, 713 p. : _c28cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _952 |
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| 650 | 0 |
_aMarketing research _xMethodology. _911118 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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