000			02374cam a22003014a 4500
001			14001917
003			KE-NaKCAU
005			20130605153413.0
008			050614s2005 nyua 001 0 eng
010			_a 2005016691
020			_a8130905337
040			_aDLC _cKE-NaKCAU _dDLC
042			_apcc
050	0	0	_aHF5415 _b.C54738 2007
082	0	0	_a658.8 _222
100	1		_aCone, Steve. _d1950- _911848
245	1	0	_aSteal these ideas! : _bmarketing secrets that will make you a star / _cSteve Cone.
250			_a1st ed.
260			_aNew Delhi : _bViva Books Private Limited, _c2007.
300			_aix, 188 p. : _bill. ; _c22 cm.
500			_aIncludes index.
505	0		_aThree hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.
520			_a"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.
650		0	_aMarketing. _9201
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c7660 _d7660