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| 001 | 12963096 | ||
| 003 | KE-NaKCAU | ||
| 005 | 20130613151128.0 | ||
| 008 | 021010s2003 ilua 001 0 eng | ||
| 010 | _a 2002037856 | ||
| 020 | _a0071395210 | ||
| 040 |
_aDLC _cKE-NaKCAU _dDLC |
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_aHF5415.13 _b.H523 2003 |
| 082 | 0 | 0 |
_a658.8/02 _221 |
| 100 | 1 |
_aHiebing, Roman G. _912101 |
|
| 245 | 1 | 4 |
_aThe successful marketing plan : _ba disciplined and comprehensive approach / _cRoman G. Hiebing, Jr., Scott W. Cooper. |
| 250 | _aFully Rev. and expanded 3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2003. |
||
| 300 |
_axxxii, 544 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xPlanning. _912102 |
|
| 700 | 1 |
_aCooper, Scott W. _912000 |
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| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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