Marketing strategy :
Walker, Orville C.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. - 3rd ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiii, 393 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0256261180
98008631
Marketing--Management.
HF5415.13 / .W249 1999
658.8/02
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. - 3rd ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiii, 393 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0256261180
98008631
Marketing--Management.
HF5415.13 / .W249 1999
658.8/02