Marketing strategy : (Record no. 6498)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00997cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2613972 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121116110335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980608s1999 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98008631 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256261180 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .W249 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 4724 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | planning and implementation / |
| Statement of responsibility, etc | Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill, |
| Date of publication, distribution, etc | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 393 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 10120 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 9 (RLIN) | 8833 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larréché, Jean-Claude. |
| 9 (RLIN) | 10121 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 16/11/2012 | India | 2000.00 | 20853/10 | 20853/10 | 3 | HF5415.13 .W249 1999 | Z00038783 | 21/07/2015 | 09/07/2015 | 2000.00 | 16/11/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 16/11/2012 | India | 2000.00 | 20856/10 | 20856/10 | 2 | HF5415.13 .W249 1999 | Z00038778 | 04/07/2018 | 12/06/2018 | 2000.00 | 16/11/2012 | Main Long | ||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 16/11/2012 | India | 2000.00 | 20852/10 | 20852/10 | 3 | 2 | HF5415.13 .W249 1999 | Z00038784 | 28/07/2021 | 06/07/2021 | 2000.00 | 16/11/2012 | Main Long | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 16/11/2012 | India | 2000.00 | 20854/10 | 20854/10 | 5 | 2 | HF5415.13 .W249 1999 | Z00038782 | 29/03/2017 | 22/03/2017 | 2000.00 | 16/11/2012 | Main Short | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 16/11/2012 | India | 2000.00 | 20855/10 | 20855/10 | 1 | HF5415.13 .W249 1999 | Z00038781 | 14/02/2017 | 09/02/2017 | 2000.00 | 16/11/2012 | Main Long |