Business marketing :
Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm.
Includes index
0071244387
2004058191
Marketing.
HF5415 / .D92 2006
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2006. - xxix, 683 p. : ill., charts ; 26 cm.
Includes index
0071244387
2004058191
Marketing.
HF5415 / .D92 2006
658.8