The KCAU Library

Business marketing : (Record no. 7669)

MARC details
000 -LEADER
fixed length control field 01004cam a22002894a 4500
001 - CONTROL NUMBER
control field 13695252
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaKCAU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130603124317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040823s2006 mauad bi 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004058191
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071244387
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency KE-NaKCAU
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .D92 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dwyer, F. Robert
9 (RLIN) 4706
245 10 - TITLE STATEMENT
Title Business marketing :
Remainder of title connecting strategy, relationships, and learning /
Statement of responsibility, etc F. Robert Dwyer, John F. Tanner, Jr.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 683 p. :
Other physical details ill., charts ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 201
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Tanner, John F.
9 (RLIN) 4707
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/06/2013 India 2000.00 18962/10 18962/10 6 HF5415 .D92 2006 Z00036453 04/12/2017 07/11/2017 2000.00 03/06/2013 Main Long
    Library of Congress Classification     Non-fiction Martin Oduor-Otieno Library Martin Oduor-Otieno Library This item is located on the library first floor 03/06/2013 India 2000.00 18961/10 18961/10 6 HF5415 .D92 2006 Z00036452 26/02/2017 18/02/2017 2000.00 03/06/2013 Main Long
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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