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Advertising management /

Batra, Rajeev.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - India : Dorling Kindersley, c2006. - 768 p. : ill. ; 25 cm.

Includes bibliograhical references and index.

ISBN: 9788177588507

LCCN: 95025901

Subjects--Topical Terms:
Advertising management.

LC Class. No.: HF5823 / .A13 2006

Dewey Class. No.: 659.1

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