Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextPublication details: India : Dorling Kindersley, c2006.Edition: 5th edDescription: 768 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Long	Town Campus Library	Non-fiction	HF5823 .A13 2006 (Browse shelf(Opens below))	18942/10	Available	Z00036567
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .A13 2006 (Browse shelf(Opens below))	18330/10	Available	Z00039407
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .A13 2006 (Browse shelf(Opens below))	18943/10	Available	Z00036569

Includes bibliograhical references and index.

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