Strategic marketing management : (Record no. 2751)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00983cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12512707 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaKCAU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121024120202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010824s2002 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001044761 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071450939 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | KE-NaKCAU |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P336 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parry, Mark E. |
| Fuller form of name | (Mark Edward), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 2361 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | a means-end approach / |
| Statement of responsibility, etc | Mark E. Parry. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 275 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill executive MBA series |
| 9 (RLIN) | 2362 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2363 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Main Short |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Town Campus Library | Town Campus Library | 24/10/2012 | India | 2000.00 | 21483/10 | 21483/10 | HF5415.13 .P336 2002 | Z00040805 | 24/10/2012 | 2000.00 | 24/10/2012 | Main Long | ||||||||
| Library of Congress Classification | Non-fiction | KCA Kisumu Campus | KCA Kisumu Campus | 10/09/2012 | India | 1000.00 | 2739/08 | 2739/08 | HF5415.13 .P336 2002 | Z00032608 | 10/09/2012 | 1000.00 | 10/09/2012 | Main Short | ||||||||
| Library of Congress Classification | Non-fiction | KCA Kitengela Campus Library | KCA Kitengela Campus Library | 24/10/2012 | India | 2000.00 | 21484/10 | 21484/10 | HF5415.13 .P336 2002 | Z00040804 | 24/10/2012 | 2000.00 | 24/10/2012 | Main Long | ||||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 20/07/2012 | India | 1000.00 | 20062/10 | 20062/10 | 3 | 1 | HF5415.13 .P336 2002 | Z00037853 | 02/07/2019 | 25/06/2019 | 1000.00 | 20/07/2012 | Main Short | ||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library ground floor | 20/07/2012 | India | 1000.00 | 14231/08 | 14231/08 | 2 | HF5415.13 .P336 2002 | Z00008627 | 04/02/2015 | 29/01/2015 | 1000.00 | 20/07/2012 | Main Short | |||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 24/10/2012 | India | 2000.00 | 21053/10 | 21053/10 | HF5415.13 .P336 2002 | Z00039400 | 24/10/2012 | 2000.00 | 24/10/2012 | Main Long | |||||||
| Library of Congress Classification | Non-fiction | Martin Oduor-Otieno Library | Martin Oduor-Otieno Library | This item is located on the library first floor | 24/10/2012 | India | 2000.00 | 14230/10 | 14230/10 | HF5415.13 .P336 2002 | Z00008626 | 24/10/2012 | 2000.00 | 24/10/2012 | Main Long |