Demand : creating what people love before they know they want it / Adrian J. Slywotzky ; with Karl Weber.
Material type:
TextPublication details: London : Headline Publishing Group, c2011.Description: 377 p. ; 25 cmISBN: - 9780755361809
- 658.8/343
- HB801 .S56 2011
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HB801 .S56 2011 (Browse shelf(Opens below)) | 29142/17 | Available | MOOL17060535 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HB615 .S495 1994 Entrepreneurs are made not born / | HB615 .S755 2010 Entrepreneurship / | HB801 .D36 1980 Economics and consumer behavior / | HB801 .S56 2011 Demand : | HB846 .B37 2020 The economics of the welfare state / | HB846.3 .T735 1993 Transaction costs, markets and hierarchies / | HB846.5 .C48 1991 Collective action and the civil rights movement / |
Includes bibliographical index and notes
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
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