Integrated Marketing communication : a strategic approach / M Joseph Sirgy & Don R. Rahtz
Material type:
TextPublication details: Australia : Cengage learning, 2001Description: 362 p. : ill. ; 24. cmISBN: - 9788131506547
- HF5415.123 .S55 2001
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Short
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.123 .S55 2001 (Browse shelf(Opens below)) | 18304/10 | Available | Z00036248 | ||
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Main Short
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Martin Oduor-Otieno Library This item is located on the library ground floor | Non-fiction | HF5415.123 .S55 2001 (Browse shelf(Opens below)) | 20318/10 | Available | Z00038043 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library ground floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5387 .V44 2006 Business ethics : | HF5415.12 .P3242 2001 Principles of services marketing / | HF5415.122 .L68 1991 Services marketing : | HF5415.123 .S55 2001 Integrated Marketing communication : | HF5415.123 .S55 2001 Integrated Marketing communication : | HF5415.1265 .G58 2000 Global marketing / | HF5415.1265 .S774 2006 E-marketing / |
Includes bibliographical references and index
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