Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:
TextPublication details: New Delhi : Prentice Hall, c1996Edition: 5h edDescription: xiii, 754 p. : ill. ; 23 cmISBN: - 8120312198
- HF5823 .A13 1996
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Short
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KCA Kisumu Campus | Non-fiction | HF5823 .B3 1997 (Browse shelf(Opens below)) | 1094/05 | Available | Z00033048 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .A13 1996 (Browse shelf(Opens below)) | 1306/99 | Available | KCA000646 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .A13 1996 (Browse shelf(Opens below)) | 1308/99 | Available | KCA000648 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5726 .T373 2004 Model business letters, emails and other business documents / | HF5726 .T373 2004 Model business letters, emails and other business documents / | HF5734.5 .W45 1992 A guide to successful meeting planning / | HF5823 .B3 1997 Advertising management / | HF5823 .B387 2004 Advertising and promotion : | HF 5823 .M6 1989 Advertising Management : concepts and cases / | HF5823 .V28 1999 Advertising principles : |
Includes bibliographical references and index.
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