Integrated marketing communications : a systems approach / M. Joseph Sirgy.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xix, 312 p. : ill. ; 24 cmISBN: - 0132056186
- 658.8/02 21
- HF5415.123 .S55 1998
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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KCA Kitengela Campus Library | Non-fiction | HF5415.123 .S55 1998 (Browse shelf(Opens below)) | 18212/10 | Available | Z00035763 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .S55 1998 (Browse shelf(Opens below)) | 10900/07 | Available | Z00003383 | ||
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Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .S55 1998 (Browse shelf(Opens below)) | 11451/07 | Available | Z00003260 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .S55 1998 (Browse shelf(Opens below)) | 20956/10 | Available | Z00039058 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 .F55 1999 Marketing communications : | HF5415.123 .P476 2008. Strategic integrated marketing communication : | HF5415.123 .S54 2000 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415.123 .S55 1998 Integrated marketing communications : | HF5415.123 .S55 1998 Integrated marketing communications : | HF5415.123 .S65 2002 Marketing communications : | HF5415.124 .H33 1999 Net worth : |
Includes bibliographical references and index.
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