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Integrated marketing communications : a systems approach / M. Joseph Sirgy.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xix, 312 p. : ill. ; 24 cmISBN:
  • 0132056186
Subject(s): DDC classification:
  • 658.8/02 21
LOC classification:
  • HF5415.123 .S55 1998
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long KCA Kitengela Campus Library Non-fiction HF5415.123 .S55 1998 (Browse shelf(Opens below)) 18212/10 Available Z00035763
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.123 .S55 1998 (Browse shelf(Opens below)) 10900/07 Available Z00003383
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.123 .S55 1998 (Browse shelf(Opens below)) 11451/07 Available Z00003260
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.123 .S55 1998 (Browse shelf(Opens below)) 20956/10 Available Z00039058
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.123 .I583 2003 Integrated marketing communication / HF5415.123 .I583 2003 Integrated marketing communication / HF5415.123 .I583 2003 Integrated marketing communication / HF5415.123 .S55 1998 Integrated marketing communications : HF5415.125 .B347 2013 Marketing database analytics : transforming data for competitive advantage / HF5415.1255 .C67 2011 Brand resilience : HF5415.1264 .C95 1997 Cyber marketing :

Includes bibliographical references and index.

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