The KCAU Library

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121.
Guerrilla marketing with technology : unleashing the full potential of your small business / Jay Conrad Levinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .L4792 1997.
122.
Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (3)Call number: HF5415 .R3242 1998, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .R3242 1998, ...
123.
Marketing essentials / Carl McDaniel, Charles W. Lamb, Joseph F. Hair. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .M382 2012.
124.
Product and brand management / U C Mathur. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .M54 2007, ...
125.
Principles and practice of marketing / David Jobber. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .J5 2004. Martin Oduor-Otieno Library (3)Call number: HF5415 .J5 2004, ...
126.
Marketing for accountants and managers / R. J. Williamson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1979
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .W54733 1979.
127.
Marketing : an introduction / Gary Arnstrong and philip kotler. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .K625 2002.
128.
Marketing / Joel R. Evans, Barry Berman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan Publishers, c1982
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .E86 1982.
129.
Foundations of marketing / William M. Pride & O. C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Company, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .P6584 2009.
130.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
131.
Marketing Today/ Gordon Oliver. by
Edition: 2nd.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs: Prentice Hall International, 1986
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .O5544 1986.
132.
Marketing management / Jennifer Aaaker, Jim LAttin & Itamar Simonson by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle river, N.J. : Pearson Custom Publishing, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .W5476 2000.
133.
Service marketing : concepts, planning and implementation / C Bhattacharjee. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD9987.B63 B48 2006.
134.
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .R5553 2001.
135.
Going for broke : Lee Iacocca's battle to save Chrysler / Michael Moritz and Barrett Seaman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Garden City, N.Y. : Anchor Press/Doubleday, 1984
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD9710.U54 C47 1984.
136.
International marketing : Global environment, corporate strategy, case studies / Rajagopal . by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House Ltd, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .R34 2007.
137.
Guerrilla marketing in 30days : a 30day tactical plan to maximize profits and increase customers / Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Entreprenuer press, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .L4766 2005.
138.
Foundations of marketing / David Jobber and John Fahy. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Companies, 2006
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415 .J7658 2006, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .J7658 2006, ...
139.
Marketing foundations / Pride Ferrell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Southern Western, c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 5415 .P6584.
140.
Fundamentals of modern marketing / Edward W. Cundiff, Richard R Still and Norman A. P. Govoni. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs : Prentice -hall international , inc, 1980
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C793 1980.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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