Integrated Marketing communication : a strategic approach / M Joseph Sirgy & Don R. Rahtz

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Material type: Text

TextPublication details: Australia : Cengage learning, 2001Description: 362 p. : ill. ; 24. cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415.123 .S55 2001 (Browse shelf(Opens below))	18304/10	Available		Z00036248
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415.123 .S55 2001 (Browse shelf(Opens below))	20318/10	Available		Z00038043

Includes bibliographical references and index

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