The KCAU Library

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1.
How to promote and advertise / Michael E. Allen by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Lotus Press, 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .A4 2006.. Not available: Martin Oduor-Otieno Library: Checked out (1).
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2.
How to sell my products / Michael E. Allen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Lotus Press, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5478 .A4 2006, ...
3.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
4.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
5.
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Online resources:
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5827.95 .R67 2001. Martin Oduor-Otieno Library (2)Call number: HF5827.95 .R67 2001, ...
6.
Marketing essentials / Lois Schneider Farese. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Macmillan, c1991
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF 5415 .F369 1991, ... Martin Oduor-Otieno Library (6)Call number: HF 5415 .F369 1991, ...
7.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5548.32 .R39 2001, ...
8.
Branding and advertising / Seema Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications Pvt ltd., c2009
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5548.34 .G8 2009. Martin Oduor-Otieno Library (1)Call number: HF5548.34 .G8 2009.
9.
Power sales writing / Sue Hershkowitz-Coore. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5825 .H44 2003. Martin Oduor-Otieno Library (1)Call number: HF5825 .H44 2003.
10.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
11.
Advertising Management : concepts and cases / Mohan Manendra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c1989
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5823 .M6 1989. Martin Oduor-Otieno Library (2)Call number: HF 5823 .M6 1989, ...
12.
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .V28 1999.
13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
14.
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Other title:
  • Advertising : principles and practice
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .W455 2003.
15.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .S54 2000.
16.
Social marketing : promoting the causes of public and nonprofit agencies / Seymour H. Fine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, c1990
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.122 .F56 1990.
17.
Internet marketing : foundations and applications / Carolyn Siegel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S534 2004.
18.
Introduction to public relations and advertising / edited by D. F. du Plessis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lansdowne : JUTA, 2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD59.6.P4 P83 2000, ...
19.
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5823 .W455 2003, ...
20.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
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